Extremely interesting study and summary on the impact Social Networks gained. Some interesting statements and quotes:
The convergence of the Internet, Web 2.0 and mobile technologies has created a disruptive shift in business. The era of Business-to-Person (B2P) communications driven by all things social (social media, social networks, and social influence) has emerged as a new model for engagement and Social Media Peer Groups (SMPG) have evolved to take important and influential shape in a new business and economic environment.
Through the use of social media, customers and prospects now have an almost instantaneous platform for discussion of their ideas, experiences and knowledge. Increasingly, the use of social media is playing an important role in the professional lives of decision-makers as they utilize the tools and mediums before them to engage their decision-making processes.
We are finally a part of the long-promised global virtual and collaborative work environment.
It has long been known as truth that peer endorsement is the single greatest decision-making accelerant. Through social media, peer influence cycles are happening at a velocity never before seen,