Social business increasing in the enterprise: IDC

The intersection of Web 2.0, Enterprise 2.0, and collaboration shows that we are entering a time of significant cultural and process change for businesses, driven by the emergence of the social Web, says analyst firm IDC.

„If you look deep into the social business movement you will see that we are on the brink of a fundamental change in the way businesses interact with customers, partners, suppliers, and employees,“ said Michael Fauscette, group vice president, Software Business Strategies. „

IDC also believes software companies will increase their social software offerings significantly as customer demand steadily increases and „socialytic“ applications will emerge, fusing social/collaboration software and analytics to business logic/workflow and data.

Interesting statements and in my opinion very true. Fits very well to the discussion we had today at the Pre-CeBIT press conference and to developments we as Lotus plan with „Project Vulcan“.

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