Forrester kommentiert: Coremetrics Adds Sizzle To IBM’s "Exceptional Web Experience" Steak

Ein interessanter Artikel des Forrester-Analysten Tim Walters zur geplanten Coremetrics-Übernahme:

I suggested that „Humans have lost the war against information overload. Only analytics can save us now.

But what does it mean for Information and Knowledge Management professionals? I think it’s another indication that IBM isn’t just blowing on their marketing vuvuzelas when they talk about helping clients create and manage „exceptional web experiences.“

IBM’s Lotus Web Content Management product is solid and proven, but it didn’t stand out in our last WCM Wave, which focused on consumer-facing „persuasive content“ initiatives. IBM’s stratgey has been to emphasize how WebSphere Portal leverages and extends the WCM solution to enable next-generation user experiences.

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I predict that IBM will integrate these listening/responding (aka „measurement“) capabilities into WebSphere Portal and perhaps seperately Lotus Web Content Management.