Marketers Put More Lead Gen Budgets Online – eMarketer

Based on the quantity and quality of leads generated, companies said email was their best lead generation program, followed by live events, website registrations and webinars. The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.

No surprise, but interesting information. I do believe that pure website design and content creation won’t be the glue. The web experience has to become exceptional through interactive functions, mobile support and integration of social software-functionality. The website of today can’t only be a colorful, shining page.