Apple didn’t kill, but create the market for tablets – GigaOM

CrunchGear’s Matt Burns created a stir last week when he asked whether Apple had “preemptively killed” the U.S. tablet market with its iPad. But as I explain in my weekly column over at GigaOM Pro, all Apple really did was create a tablet market that simply didn’t exist before. And it’s one that still contains plenty of opportunity for competing devices.

… Just as it did with its iPhone, Apple has done a remarkable job of creating demand for devices and services users may not have even known they wanted previously. Now it’s up to Cupertino’s competitors to improve on the iPad and prevent Apple from owning a space that simply wasn’t there just a few short months ago.

Interesting take: Apple as the one creating and opening a market, which then offers a variety of choice. Let us see …