The Content Economy by Oscar Berg: The business case for social intranets

If an organization really considers innovation to be important, it should engage everyone and make innovation everybody’s business. It should provide a ping-pong table, give every coworker, partner and customer a racket to play with, and invite them to play. 
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Most people will, if they‘ don’t already, come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds, social bookmarking and micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate and collaborate that is taking place on the web to the very core of how enterprises are operated and managed. A social intranet needs to be seen as a strategic component when trying to do this.

This is a great blog posting how the corporate intranet is going (and needs) to change to become the social intranet. It will become social – or it will become an intranet grave: And a lot of the do current intranets are already a grave. The intranet – like the corporate web site – needs to live. There needs to be dialog, discussion – and innovation.

Funny: Michael Brito calls it the ideal social organization.