A third screen that publishers and marketers cannot ignore – eMarketer

“An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.”

Mobile Content Soars Thanks to Device and Network Advances is the title of the article – interesting statistics. Very focussed on consumer business, but how does this fit to B2B? What does this mean for mobile portals as part of an Exceptional Web Experience?

Perfectly fits to two initiatives and events we are currently running at IBM Lotus Germany:

• IBM Web Take-off on Sep. 16 in Frankfurt discussing Project Northstar and the Exceptional Web Experience

• IBM Lotus Mobility Conference on Oct 20 in Stuttgart

Join us there!