Gartner Identifies the Top 10 Strategic Technologies for 2011: Social Collaboration & Social Analytics

Social Communications and Collaboration.  Social media can be divided into: (1) Social networking —social profile management products, such as MySpace, Facebook, LinkedIn and Friendster as well as social networking analysis (SNA) technologies that employ algorithms to understand and utilize human relationships for the discovery of people and expertise. (2) Social collaboration —technologies, such as wikis, blogs, instant messaging, collaborative office, and crowdsourcing. (3) Social publishing —technologies that assist communities in pooling individual content into a usable and community accessible content repository such as YouTube and flickr. (4) Social feedback – gaining feedback and opinion from the community on specific items as witnessed on YouTube, flickr, Digg, Del.icio.us, and Amazon.  Gartner predicts that by 2016, social technologies will be integrated with most business applications. Companies should bring together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated strategy.

…

Social Analytics. Social analytics describes the process of measuring, analyzing and nterpreting the results of interactions and associations among people, topics and ideas. These interactions may occur on social software applications used in the workplace, in internally or externally facing communities or on the social web. Social analytics is an umbrella term that includes a number of specialized analysis techniques such as social filtering, social-network analysis, sentiment analysis and social-media analytics. Social network analysis tools are useful for examining social structure and interdependencies as well as the work patterns of individuals, groups or organizations. Social network analysis involves collecting data from multiple sources, identifying relationships, and evaluating the impact, quality or effectiveness of a relationship.

Das sind meine beiden Favoriten unter den Top 10 strategischen Technologien für 2011. Ich denke, wir müssen unterdessen das größere Bild zeichnen, in dem wir Social Software hinter dem Firewall, Social Collaboration zwischen Unternehmen und den offenen Austausch im Netz via Social Media mit Kunden, Partner und Interessenten im Blick haben.

Dabei sollte es nicht – wie es Jeffrey Mann dieser Tage auf einem Seminar auch sagte – um Diskussionen um Begriffsdefinitionen von Social Media bis Enterprise 2.0 gehen sondern um das Gesamtbild und eine Gesamtstrategie. Die folgende Visualisierung aus einem Vortrag von Susan Scrupski finde ich schon sehr hilfreich, um das Gesamtbild im Blick zu haben:

Zum Thema Social Analytics: ich glaube, hier sind wir (und auch ich persönlich) noch ganz am Anfang des Verstehens, was damit möglich ist und ich freue ich darauf, mehr zu lernen.