The first mover has the opportunity to define and own a market but also has the greatest risk of failure which can mean the demise of the organization. The fast follower can observe the first mover and get a better understanding of what works and what doesn’t but also risks not being able to innovate fast enough and may lose market share and customers to the first mover.
via jmorganmarketing.com
Not sure, if the question is right for Social Business. Where are we with Social Media, Enterprise 2.0 and all the exciting stuff? Have we already „Crossed the Chasm“? Are we right at this point? What do you think?
StefanPfeiffer.Blog 
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