Mobile Web Experience Frustrates Heaviest Users – eMarketer

Overall, significant proportions of mobile internet users said they would do more activities on their phone if the display were tailored especially for mobile use.

Online Activities US Mobile Internet Users Would Perform More Often via Mobile Internet if the Display Were Tailored to Mobile Phones, Jan 2011 (% of respondents)

The frustration of early adopters with the speed, size and design of the mobile web likely comes directly from their avid usage, which confronts them directly with these problems on a daily basis. As constant mobile web use spreads further throughout the population, expectations for a PC-like experience via mobile may increase.

We do need an Exceptional Web Experience not only on Computers. A modern, state-of-the-art, customer-engaging web site needs to support the different smart phone and tablet formats and even needs to apply to the different way of using and consuming on mobile devices. Companies, who want to run a really successful web site and to drive business and communication with prospects and customers through it need to act now.

Posted from Digital naiv – Stefan63’s Blog

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