The Content Economy by @OscarBerg: In the future, content management will become like air, invisible to users

In the future, content management will become like air, invisible to users. The content will be automatically managed. We won’t have to spend any thoughts on how to manage our content. We won’t have to care about different formats or types of content, where the content is stored, or what version of it that is the correct one. Instead we will be able to concentrate entirely on how to communicate effectively.

What a vision on content management and – even more important – how to manage content automatically and focus on communication and getting your work done. Interesting to think through, what needs to happen behind the scenes, that such a vision becomes true: content & social analytics, intelligent serach, auto-categorization, rendering, intelligent archiving and much, much more …