Social networks are the top tool for sharing content with friends – eMarketer

The study found that 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs.

Web users, however, use different platforms to share online content with different groups of people. Social networks are the top method for sharing content with friends, as 92% of users do so, while email is the most popular way to share with family (86%) and colleagues (26%). …

“We are highly influenced by people who are up to three degrees away from us,” he [Paul Adams] said, which presents a tremendous word-of-mouth marketing opportunity via social sharing.

We are in the age of the Shareaholics. And more and more people share content not only via E-Mail but via Social Media. A lot to learn – not only for marketeers.