This is a great summary and presentation by my IBM buddy Louis Richardson focusing on key issues on your way to become a social business:
- Don’t make social your business – focus on making your business more successful with social.
- Don’t focus on files and file sharing – focus on people, your employees, your customers, your prospects out there and bringing value to them. it’s a peoples business, not a file business.
- Make sure that you own your conversation and your data, it is your business – don’t give it away to others, to external vendors. These are your crown jewels!
Great video you should watch!