[EN] The Definition of Social Business? | The Marketing Nut

Becoming a social business is about your people engaging, communicating, sharing with and helping the people in a way brings value to the people and supports your brand promise.

Social business doesn’t start on Facebook.
The truth is social business starts in the inside. It doesn’t start on Facebook, Twitter, LinkedIn, Quora, Pinterest, or even your blog. It starts on the inside of your walls. It starts in the hearts and minds of the people within your organization. …

Think integration, not silos.
Stop looking at social as a separate effort. Social business must start deep within your process, teams and communication. …

However, at some point you must get outside the walls of your business. Becoming a social business enables you to leverage the power of social media, open communication, easier access to the people in a way that brings value to your clients, partners and communities. If done right the benefits will help you build better relationships with those that matter most to your business both inside and out.  …

Social business defined…

“Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”

A great posting and definition of a Social Business!

Posted from Digital naiv – Stefan63’s Blog

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