2013 #SocBiz Prediction: From Punk Rock to Mainstream?

This time the 2013 predictions from Tom Petrocelli, Senior Analyst investigating the Social Enterprise:

If the enterprise social applications market was a music genre, it would be punk rock. Everything about it just seems faster and louder. As I look ahead to 2013, I expect a continuation of 2012. In other words, the enterprise application market will continue to mutate rapidly under the effects of social, mobile and cloud.

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Social collaboration, social marketing, social channels merge with enterprise apps

The Social Enterprise is a way of doing business. Technology only exists to enable that. Social Enterprise can’t exist as a separate category for long. It will fold into enterprise business applications as a feature set more than a product category. This is good since it represents the best way to harness the real advantages of the Social Enterprise in a way that generates real business results.

via Prediction: More Change for Enterprise Applications in 2013.