Good summary and analysis by Nilofer Merchant. Well, I did choose “The Social Age” as title of my (German language) book. Sounds a bit like the Social Era Nilofer is recommending:
Enterprise 2.0, Social Media, Social Business, Social Innovation, Social Era – are they all the same, or are they quite different? Do you know? …
The term “Social Media” is limited by its connection with marketing and communications. “Enterprise 2.0” is too technological. And “Social Business” added an important social overlay but didn’t challenging the fundamental premise of an organization. Social Era then captures two distinct power shifts:
