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„Vorsprung durch Technik“: Why Germany Needs to Become a Social Business

This is the English language version my blog posting, why Germany needs to become a Social Business – just to stay ahead in global competition … And replace Germany with your country, if the challenges are the same:

If you had asked me four years ago how successful social business concepts would be in German companies, I would have answered very cautiously.

The Germans are justifiably known for their prudence when it comes to introducing new technologies. We are one of the nations that have thought longest and hardest about data security and protection, and are right to have done so. However, German companies have pleasantly surprised me. For Germany actually appears to be one of the leading countries in the world when it comes to adapting social business concepts — or at least, that is what my experiences with many of my clients suggest.

via Progress through Technology: Why Germany Needs to Become a Social Business.

P.S. My suggestion for the headline originally was „Vorsprung durch Technik„. This slogan and ad campaign from German Car manufacturer Audi really is to the point, what I am trying to say in my posting. Do you remember the Audi Quattro ads?

Vorsprung durch Technik and the Audi Quattro on the Audi Canada HomePage

Filed under: Digitalisierung & Wirtschaft, English language articles

About the Author

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... arbeitet in Communications bei Kyndrl Deutschland, dem weltweit führenden Anbieter zum Management kritischer IT-Infrastruktur. Den gelernten Journalisten hat seine Leidenschaft für das Schreiben, Beobachten, Kommentieren und den gepflegten Diskurs nie verlassen. Diese Passion lebt er u.a. in seinem privaten Blog StefanPfeiffer.Blog oder auch als Moderator von Liveformaten wie #9vor9 - Die Digitalthemen der Woche und Podcasts aus. Digitalisierung in Deutschland, die digitale Transformation in der Gesellschaft, in Unternehmen und Verwaltung oder die Zusammenarbeit am modernen Arbeitsplatz sind Themen, die in leidenschaftlich bewegen. Vor Kyndryl hat Pfeiffer in der IBM im Marketing in unterschiedlichen internationalen Rollen gearbeitet. Seine weiteren beruflichen Stationen waren FileNet und die MIS AG. Auf Twitter ist er als @DigitalNaiv „erreichbar“. 

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  1. Pingback: [EN] European Companies Stay the Long-term Course towards Social Business – Forbes « Digital Naiv

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