European Companies Stay the Long-term Course towards Social Business – Forbes

Unfortunately I was not able to make it to the Enterprise 2.0 Summit in Paris a few days ago. But my IBM buddies Sandy Carter, Rawn Shah  and Yves Darnige were there speaking, connecting, collaborating. Rawn wrote this blog posting on Forbes about the event. I found two parts in particular interesting: The KPIs which Philippe Boremans of Van Marke layed out and Rawns comments on the difference between Social Business in the States and in Europe. This question obviously keeps me awake at night (not really 😉 ) and I wrote most recently, why Germany is one of the leading countries for Social Business (at least under an IBM perspective) and needs to go further down this path:

Philippe Boremans of Van Marke described how they did their homework to understand how to optimize business processes across the 1200 person company. … From their analysis, they developed a series of work process-focused goals and measurable KPIs:

  • Reduce General and RFP Offers respond cycle time of Projects
  • Reduce cost of losing employees before end of probation period
  • Improve Employee Productivity through More effective Organizational Collaboration
  • Increase Employee Productivity through Faster Access to Role-specific Information
  • Reduce Cost of Manual Data Collection, Consolidation, and Reporting
  • Reduce lost time spent leaving voice mails
  • Reduce internal conversation telephone calls and related cost
  • Reduce Cost of IT Helpdesk by Providing Self-service Access to IT Support
  • Reduce Printing and Distribution Cost
  • Reduce volume of emails attachments

The goals that organizations vie for are not very different from those in organizations across the pond, here. Regardless of organization size or industry, there seem to be many common goals and narratives that emerge. Yet there are things that are quite European.

There is a sense that the E2.0 issues in Europe are different than those particularly in the USA because of the different national cultures, laws and regulations. There is also a held view of stronger roots in hierarchy in organizational management structures that is at odds with the networked— … —structure of social environments. These exist just as well in the USA I can assure my European counterparts.

via European Companies Stay the Long-term Course towards Social Business – Forbes.


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