comment 0

An Effective Social Marketing Strategy builds on Content and Community – Forbes

Great article by Greg Satell on Forbes:

Create A Community (Not An Audience)

… without compelling content that informs, excites and inspires, social marketing doesn’t have a chance. It simply will not be effective. However, the mark of a great social marketing program is that it builds more than an audience—it builds a community.This is where things often go wildly, wildly wrong because social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as a key performance indicator and then blast them with brand messages.

This is where things often go wildly, wildly wrong because social marketers mistakenly equate the strength of their community with the size of their following.  They establish fans on Facebook, Twitter and other social networks as a key performance indicator and then blast them with brand messages. …

The bottom line is that we are now in a post-promotional age where brand messages are only half the battle.  To build a great brand today you need to build great brand experiences and the best way to do that is to build a community around shared values with content that holds attention.

via How To Build An Effective Social Marketing Strategy – Forbes.

Filed under: English language articles, Marketing, Werbung & mehr, Soziale Medien & "das Netz"

About the Author

Posted by

... arbeitet in Communications bei Kyndrl Deutschland, dem weltweit führenden Anbieter zum Management kritischer IT-Infrastruktur. Den gelernten Journalisten hat seine Leidenschaft für das Schreiben, Beobachten, Kommentieren und den gepflegten Diskurs nie verlassen. Diese Passion lebt er u.a. in seinem privaten Blog StefanPfeiffer.Blog oder auch als Moderator von Liveformaten wie #9vor9 - Die Digitalthemen der Woche und Podcasts aus. Digitalisierung in Deutschland, die digitale Transformation in der Gesellschaft, in Unternehmen und Verwaltung oder die Zusammenarbeit am modernen Arbeitsplatz sind Themen, die in leidenschaftlich bewegen. Vor Kyndryl hat Pfeiffer in der IBM im Marketing in unterschiedlichen internationalen Rollen gearbeitet. Seine weiteren beruflichen Stationen waren FileNet und die MIS AG. Auf Twitter ist er als @DigitalNaiv „erreichbar“. 

Kommentar verfassen