Mark Fidelman most recently interviewed Scott Hebner, IBM’s VP of Social Business about the trends for 2014. Check out the article on Forbes.
My favorite take out of the 7 listed:
This 7th prediction doesn’t come from Hebner, but based on my observations of IBM. They have a reported 40,000+ content producers and brand journalists within IBM, some of which are writing for their industry’s most well-known publications. IBM is becoming a powerful media house and does not rely on the media to tell their story.