1. We will see if her prediction: „As the pace of technological innovation continues to accelerate and the use of social media expands, 2014 is sure to be even more disruptive than years past….“ really materialize during the year.
    In any case I like her views on „Authenticity becoming a prerequisite to do business in this new era“. It goes beyond the „promise of a brand“ and I also believe it will eventually become essential to stay relevant to customers.

  2. alecmcint

    „But let us face reality: Management fears loss of control, fears transparency and the employees need to get motivated and convinced, what is in it for them. Social needs cultural change.“

    Couldn´t agree more. It is still a long way to go. Thats my experience as a consultant and coach in these kind of projects.

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