Mark Lerner writes up 7 tips on on Content Marketing on SocialMediaToday. Here are my 2 favorite ones:
Effective content marketing leaves the sales pitch to the salesmen. The minute you start talking about how great your product is, the reader sees marketing blah blah and closes the page. Give your readers information they want and need.
Hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live. Every time a new blog is added, the search engines scan your site and boost your ranking. Aim to publish a new blog at least 2-3 times a week. Post on the same days each week so your readers know to stop by on a certain day.