In the 15 months since their first notice to acquire Kenexa, and across their other various recent acquisitions, IBM’s intentions for social business are starting to crystalize. At the recent IBM Connect 2014 event, I heard three key closely fitting themes across various interviews and sessions:
What we have learned about external Social media and commerce processes can apply inside the organization, and vice-versa.
An organization’s capabilities to work with behavioral science, psychology and analytics will become a future differentiator
We are moving towards micro-segmentation of audiences to eventually reach what I refer to as Markets of One
via Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes.
And check out the complete interview Rawn Shaw did with Craig Hayman and Scott Hebner.
Previous Postings on IBM Connect 2014
- IBM Connect 2014: I didn’t just see the Future of Email, I saw IBM’s Vision of the Future
- IBM, the Watson Group and the fusion of Email and Social Networking #IBMConnect
- IBM infusing Watson in all of their Enterprise Social Applications (and beyond)
- The biggest change you don’t really see is SoftLayer – via @vowe
- IBM’s ‘Mail Next’: Not enough to switch from Outlook and Exchange?
- IBM on Mail Next: An opportunity for the market after 20 years Email preventing productive work
- IBM Mail Next: Center of the Connection Universe
- Superior Messaging is insuffcient to maintain Market Share
- Analytics & Talent Suite: Marriages made in Software Heaven