[EN] Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes


In the 15 months since their first notice to acquire Kenexa, and across their other various recent acquisitions, IBM’s intentions for social business are starting to crystalize. At the recent IBM Connect 2014 event, I heard three key closely fitting themes across various interviews and sessions:

  1. What we have learned about external Social media and commerce processes can apply inside the organization, and vice-versa.

  2. An organization’s capabilities to work with behavioral science, psychology and analytics will become a future differentiator

  3. We are moving towards micro-segmentation of audiences to eventually reach what I refer to as Markets of One

via Social Processes See Customers, Employees, Citizens As Markets Of One – Forbes.

And check out the complete interview Rawn Shaw did with Craig Hayman and Scott Hebner.

Previous Postings on IBM Connect 2014

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