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Social and Digital Engagement & the CEO: My NO to Ghost Writing

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The good old question of leaders engaging internally or externally in social and digital channels:

Once leaders have decided that social and digital engagement is a strategic imperative, they must identify what their own role will be and should make the necessary commitment to be successful in that role. At a minimum they have to assume personal responsibility for being connected to the organization’s social and digital engagement efforts, both externally and internally. If the organization has Twitter accounts, for example, the leaders should follow them. If there are internal blogs, they should subscribe to and read as many of the most relevant ones as possible.

In many cases, it may be appropriate for leaders to assume a more active role, most notably through blogging and tweeting themselves, as well as posting and responding to items on internal social networks. This can’t be nominal engagement, however. Whenever possible, leaders should assume this responsibility directly rather than allowing someone to “ghost-post” for them. The need to express the leadership perspective using a genuine voice is more critical in the Digital Era than ever before.

via Social and Digital Engagement | Social Media Today.

I am not at all a friend of ghost writing, neither in external, nor in internal social channels. Understanding all the time constraints and other ‚pressures‘, there needs to be some personal commitment, I believe …

Filed under: English language articles, Marketing, Werbung & mehr, Soziale Medien & "das Netz"

About the Author

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... arbeitet in Communications bei Kyndrl Deutschland, dem weltweit führenden Anbieter zum Management kritischer IT-Infrastruktur. Den gelernten Journalisten hat seine Leidenschaft für das Schreiben, Beobachten, Kommentieren und den gepflegten Diskurs nie verlassen. Diese Passion lebt er u.a. in seinem privaten Blog StefanPfeiffer.Blog oder auch als Moderator von Liveformaten wie #9vor9 - Die Digitalthemen der Woche und Podcasts aus. Digitalisierung in Deutschland, die digitale Transformation in der Gesellschaft, in Unternehmen und Verwaltung oder die Zusammenarbeit am modernen Arbeitsplatz sind Themen, die in leidenschaftlich bewegen. Vor Kyndryl hat Pfeiffer in der IBM im Marketing in unterschiedlichen internationalen Rollen gearbeitet. Seine weiteren beruflichen Stationen waren FileNet und die MIS AG. Auf Twitter ist er als @DigitalNaiv „erreichbar“. 

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