Embed from Getty Images Women and girls in Toronto, Canada screaming with joy during a visit by the Beatles to their city. (Photo by Fox Photos/Getty Images)
Today the customer finds you.
This is called inbound marketing and content marketing is part of that process. …
The ultimate goal for content marketing is to turn those followers and subscribers into buyers. This happens with the continuous commitment to content creation and sharing that builds trust and credibility. It means always bubbling to the top. It’s also about not being forgotten.
Fans and advocates may not always become customers and may just enjoy your content. But they will be brand ambassadors that will continue you to share your content. This is when the crowd sourced content marketing becomes a very large amplifier of your brand.
Don’t underestimate this. It can be 99% of your content creation.