For example, marketing goals must change. In years gone by, those goals centered on targeting, segmentation, media schedules, messages, transactions and CPMs. Today, the goals are based on interaction, engagement, customer recognition, customer moments, value exchanges, minutes of engagement and making information useful in a particular context.
Check out the CMSWire webinar. “Agile Marketing: Creating a New Generation of Enterprise Digital Experiences” with Anjali Yakkundi, from Forrester, who focuses on digital experience delivery and related topics.