comment 0

It is the Mix of Curated and Self-Created Content which makes the Success.

Embed from Getty Images

Creating and publishing high-quality content consistently and at the appropriate cadence isn’t easy. It’s expensive, time-consuming and labor intensive – not something you’re going to turn over to an intern to handle. Ideally, your brand’s subject matter experts create the content. After all, their expert knowledge is what’s going to position your brand as the preeminent thought leader in your industry, right?

via The Business Case for Content Curation | Social Media Today.

TRUE! BUT … Then you need to give your Subject Matter Experts the time to write up Quality Content. And you need to help and coach them. Not every SME is a born Hemingway …

Chad Pollitt promotes in his article the value of Content Curation. As the regular readers of my blog know, I am a great fan of Content Curation. Content Curation and your own High Quality Content Creation should work hand in hand. This blog is an  example of curated and created content – hopefully a good one.

Adding curation to the content mix can build credibility, trust, loyalty, thought leadership and reciprocating brand relationships. Providing the maximum amount of utility using a mix of content from different sources is a win-win for everyone involved, especially the content consumer.

via The Business Case for Content Curation | Social Media Today.

My strong believe: It is the mix of curated and self-created quality content which makes the success. You won’t survive without your own high-quality content. You can maximize your reach and presence with curated content, establish yourself as a trusted source and bring value to your audience.

Filed under: English language articles, Marketing, Werbung & mehr

About the Author

Posted by

... arbeitet in Communications bei Kyndrl Deutschland, dem weltweit führenden Anbieter zum Management kritischer IT-Infrastruktur. Den gelernten Journalisten hat seine Leidenschaft für das Schreiben, Beobachten, Kommentieren und den gepflegten Diskurs nie verlassen. Diese Passion lebt er u.a. in seinem privaten Blog StefanPfeiffer.Blog oder auch als Moderator von Liveformaten wie #9vor9 - Die Digitalthemen der Woche und Podcasts aus. Digitalisierung in Deutschland, die digitale Transformation in der Gesellschaft, in Unternehmen und Verwaltung oder die Zusammenarbeit am modernen Arbeitsplatz sind Themen, die in leidenschaftlich bewegen. Vor Kyndryl hat Pfeiffer in der IBM im Marketing in unterschiedlichen internationalen Rollen gearbeitet. Seine weiteren beruflichen Stationen waren FileNet und die MIS AG. Auf Twitter ist er als @DigitalNaiv „erreichbar“. 

Kommentar verfassen