comment 1

The Role of Social Media in B2B buyers’ decision making | CustomerThink

Some key facts and recommended read on the role of social media in B2B buyers‘ decision making, which should make us think.

To put this in perspective, one American university study found a massive 75% of B2B buyers were influenced by information they found on social media – showing that having a well thought out strategy really can prove vital.

…, researchers divide buying into 3 distinct phases: Identifying and defining the need (Awareness stage). Identifying potential suppliers. (Consideration) and final supplier selection (Conversion).

According to their findings, Facebook and blogs are most useful in the first phase. LinkedIn and blogs are the most effective in the second phase and Twitter and Facebook are most useful in the final stage of buying.

… 57% strategically browse existing conversations on social media as part of their purchase research. So taking part in those industry-related conversations and showing off your expertise online is a must…. The most popular sites used being industry-specific forums, which stood out from the rest in terms of both usage and their influence.

…Love them or hate them, it’s worth mentioning here that Google still remains the first place many people will go when they want to search for something online – be it a product, service or company, reviews or other information. …

Source: The role of social media in B2B buyers’ decision making | CustomerThink

Filed under: English language articles, Marketing, Werbung & mehr, Soziale Medien & "das Netz"

About the Author

Veröffentlicht von

Unterdessen in Communications bei Kyndrl Deutschland. Nie hat den gelernten Journalisten seine Leidenschaft für das Schreiben verlassen, die er vor allem in seinem persönlichen Blog StefanPfeiffer.Blog (ehemals DigitalNaiv) auslebt. Daneben ist er immer mehr als Moderator von Livevideostreams - #9vor9 - Die Digitalthemen der Woche - und Podcasts aktiv. Seine inhaltliche Leidenschaft im IT-Umfeld gilt dem Digital Workplace und generell der digitalen Transformatiom. Auf Twitter ist er als @DigitalNaiv „erreichbar“.

1 Comment so far

  1. Pingback: [DE] Als Mitarbeiter aktiv in Social Media: Geht das? Wie geht das? Was sollte man beachten! – Digital Naiv

Kommentar verfassen

Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:

Du kommentierst mit Deinem Abmelden /  Ändern )

Google Foto

Du kommentierst mit Deinem Google-Konto. Abmelden /  Ändern )


Du kommentierst mit Deinem Twitter-Konto. Abmelden /  Ändern )


Du kommentierst mit Deinem Facebook-Konto. Abmelden /  Ändern )

Verbinde mit %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.