Is Social Advertising Killing Social Marketing?

When social advertising takes over as the driver of social marketing and revenue becomes the primary goal, social marketing stops being about audience engagement and becomes just another direct response channel. What’s wrong with that, you ask? Advertising, no matter how well-placed, creative or clever, is about selling stuff.

Source: Is Social Advertising Killing Social Marketing? – Jennifer Polk

So true. Social Advertising and aggressive sellers might destroy the original purpose of Social Media.