About me …

This blog started as DigitalNaiv.com and I rebranded it to StefanPfeiffer.Blog due to some changes in topics, I am covering here. The original themes were my passion for marketing, today’s digital world, social media, digital transformation, the „Digital Workplace“, Internet policy, digital society and business topics. Due to the alarming political situation with more and more political radicals not only in Germany I have extended the coverage to political and society relevant topics.

Who am I? I „do“ Marketing at IBM Germany-Austria-Switzerland. Originally I started as journalist and – unbelievable today – furthermore studied history and political science. For sure I am writer out of passion. My private hobbies and interests are sports (Soccer and Tennis), Books and reading, Politics and Culture, Wine, great food, traveling to nice places. You will find the one or other blog entry on those topics, too.

From 2016 on-wards most blog entries are in German language. In the years before I was writing – due to my international role at IBM – some texts in English language. Those articles are always starting with the prefix [EN]. I will restart my efforts in 2019 and will auto-translate (with according translation services) stories, which are in my personal opinion relevant for English language readers. You can find them directly in the main menu.

Beyond this blog I am curating and commenting with some buddies as CIOKurator relevant content for CIOs, CXOs and IT-interested people.

All entries represent my personal opinion and are no statements from my employer.