[DE] Netzwerk statt Silo: Inhalte dort anbieten, wo Nutzer aktiv sind | Ich sag mal


Meine Website, meine Kontrolle über Content, meine Online-Marketing-Strategie, mein Link, meine Wagenburg – mit dieser egozentrischen Sichtweise kann man im Social Web schon lange nicht mehr punkten. Dennoch sprechen Berater, Verleger und Marketingmanager inflationär von Zielgruppen, Segmentierungen und KANÄLEN. Man läuft einer dümmlichen Schimäre der Übersichtlichkeit hinterher, die man angeblich über das Management von “Kanälen” … [DE] Netzwerk statt Silo: Inhalte dort anbieten, wo Nutzer aktiv sind | Ich sag mal weiterlesen

[EN] How valuable is your Homepage? How valuable is your Web Site?


I am a bit struggling with this posting: Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a leaked New York Times report stated in May 2014. ... “As more and more traffic comes from search and … [EN] How valuable is your Homepage? How valuable is your Web Site? weiterlesen

[EN] Top Technologies to put the Customer at the Center | Forrester Blogs


Forrester is promoting a new report for CIOs on the Top Technologies For Your BT Agenda introducing a customer life cycle framework. Talking about Digital Transformation on every corner from Marketing, Pre-Sales, Sales to Customer Service and Loyalty I found this graphic and the distinction into two technology categories at least worth to discuss: These … [EN] Top Technologies to put the Customer at the Center | Forrester Blogs weiterlesen

[EN] Why Digital Customer Service is now a Strategic Imperative | McKinsey & Company


  The problem is that companies from customer-facing industries that deploy multiple customer service channels too often assess the effectiveness of e-care by measuring individual channels, when customers today often move from one channel to another as they try to resolve service issues. They may start looking for an answer on the company’s website before … [EN] Why Digital Customer Service is now a Strategic Imperative | McKinsey & Company weiterlesen

[EN] How Our Eyes Move on a Website [INFOGRAPHIC]


The folks at singlegrain have put together this handy infographic that takes a closer look at how our eyes move on a website or blog content, how web design influences eye movement tracking and interaction, and at the end proposes some tips for creating an effective website design. via How Our Eyes Move on a … [EN] How Our Eyes Move on a Website [INFOGRAPHIC] weiterlesen

[EN] Just a Cool Feature: Inline Tweets – the new Tweet-Button within an Article on Forbes


Most probably for a lot of you not new: How to make sharing and tweeting easier ... Forbes shows, how to do it. Within their articles here and there a blue Tweet-icon shows up. You select the icon for Inline Tweets, a pre-defined portion of text is highlighted, one click, Twitter opens and you can … [EN] Just a Cool Feature: Inline Tweets – the new Tweet-Button within an Article on Forbes weiterlesen

[EN] DON’T TRUST ME!! Only 9 Percent of Buyers trust IT Vendor Websites


#167313420 / gettyimages.com In 2012, 50 percent of people said they would trust a regular employee (up from 34 percent in 2011). Why? Because people believe that they are more likely to get the truth from a regular employee than from a CEO. People are so tired of propaganda, PR hype and marketing BS. And … [EN] DON’T TRUST ME!! Only 9 Percent of Buyers trust IT Vendor Websites weiterlesen

[DE] 10 Zutaten für den Weg vom Massenmarketing hin zu aktivem Engagement mit dem Kunden


Es ist nicht mehr zu übersehen: Die Art, wie heute Produkte gekauft werden, hat sich durch das Internet, das soziale Netz und die Vielzahl der mobilen Geräte, mit denen man "always on" sein kann, dramatisch verändert. Kunden haben heute nicht nur die Möglichkeit, sich im Netz über Produkte zu informieren. Sie können dort auch finden, … [DE] 10 Zutaten für den Weg vom Massenmarketing hin zu aktivem Engagement mit dem Kunden weiterlesen

[EN] New Research: Social Business Alone Isn’t Enough – The Three Elements of Digital Transformation


Good analysis on the pillars of  a Digital Transformation: Social Business Alone Isn’t Enough Social business helps executives flatten traditional hierarchies by empowering employees to connect, communicate, and collaborate across traditional boundaries. But, without a vision for how to compete in connected markets and how to create value for a digital customer, social alone doesn’t … [EN] New Research: Social Business Alone Isn’t Enough – The Three Elements of Digital Transformation weiterlesen

[EN] Marketing In The Inter-connected World: What Is The Point Of A Website In 2014? | Six Pixels of Separation


A very valuable posting on Marketing in the 21st century, the importance of your own web site and the multi-touch sales process: We live in a world where screens are here, there and everywhere. ... Billions upon billions of connected people and connected devices. We haven't even begun to scratch the surface on what this … [EN] Marketing In The Inter-connected World: What Is The Point Of A Website In 2014? | Six Pixels of Separation weiterlesen