All posts tagged “Social CRM

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SugarCRM becomes the core of IBM’s next-generation CRM » Ovum

IBM has a number of internal transformation projects under way, all of which have been brought into the CIO’s office. One very significant transformation is the move away from a traditional sales approach of micro-managing the sales representatives, toward “social selling”, which leverages a variety… Read More

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Pull marketing tactics such as search, blog and social media generate cheaper leads | eMarketer

Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts, according to data from inbound online marketing platform HubSpot. The “2010 State of Inbound Marketing” report indicates that spending on lead generation is 60% less among companies… Read More