Kategorie: English language articles

Email and Social Media represent two entirely different Marketing Tools!

This week I found myself buried in emails. A study by ExactTarget predicts that in 2014 marketers will send out even more emails, while McKinsey writes “email rocks” and recommends we all stick with marketing via email. Social media, it says, doesn’t get anywhere near the conversion rates of email. The sobering graph below demonstrates…

28/01/2014
From Social Media to Social Business – Marketing in the ‚Social Age‘ [Presentation]

Presentation on how Marketing needs to change in the ‚Social Age‘ from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.

23/01/2014
Marketing: Leave Social and Earned Media to others in the Organization

A very interesting and provocative posting from Augie Ray on the role of Marketing in Social Media: But in 2014, it is time for change. In the same way Marketing ceded control of corporate websites as the rest of the organization matured digitally, it is now time for Marketing to leave most aspects of social…

13/01/2014
2014’s Hottest Social Job: The Chief Content Officer

2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a huge impact on the way companies look at ‚content creation‘, ‚thought leadership‘ and ’storytelling‘: they ‚re the skills to look out for in 2014 to add anyone to your social department. CCO ’s…

06/01/2014
Social: Invisible embedded or independent Social Layer?

„Enterprise social platforms are moving from standalone to embedded, and this merges the network into the workflow instead of simply having a social layer,“ Vanessa Thompson, a research manager at IDC in an interview. via A Look Back: Social Business Trends from 2013. This is a typical prediction on the future of Social in 2014.…

02/01/2014
DigitalNaiv in 2013 – Looking back & Summary: Social Business not yet on the peak – Stop Social Media-SPAM!

And again another year is close to pass. Good reason to look back on my blog postings, the German and the English language ones. Some of the English articles have been published on Cmswire or on SocialMediaToday. What is my summary of 2013 ‚as of today‘? The topic ‚Social Business‘ did become much more mature,…

18/12/2013