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Kategorie: English language articles

  • Social Business – What Belongs Together is now Growing Together: The E-mail and Facebook Generations

    Although there is meanwhile high acceptance of social software, it’s not unusual to come up against skepticism – people are just much more familiar with using email. They don’t want to use social software; they want their information to go to their local mail address – and not outside the inbox – and to store…

  • The CMO is dead – long live the chief customer officer! (MyCustomer.com)

    CMOs are increasingly powerless and peripheral. The CEO sets the overall strategy, the R&D and innovation teams design the product, and the CFO determines pricing and departmental budgets. The CMO, meanwhile, reports to a chief executive who often has only partial knowledge of the customer. … The CMO position is dead for several reasons: Most…

  • HR and enterprise social software were made for each other (CMSWire)

    This is a very interesting posting by Michael Idinopulos (from SocialText) on Social and HR, a natural partnership. Having in mind the intention of IBM to acquire Kenexa it is in particular interesting for me. Check out the use cases for Social! Most of them we already know, but useful summary. Most enterprise technologies have…

  • The Future Workforce … will not live in Email (@jacobm)

    The future workforce will not live in email, won’t spend countless hours searching through old intranets, won’t be stuck working 9-5, and won’t accept that connecting and engaging with their coworkers is not possible. The new workforce doesn’t need to adapt to the old way that most enterprises work; it’s the enterprises that need to…

  • Dark Social: There is more than Facebook and Twitter … – Alexis C. Madrigal – The Atlantic

    Great analysis! And I like the term „Dark Social“. Facebook and Twitter get a lot of attention but account for a relatively small proportion of social sharing, Alexis Madrigal writes. Studies suggest that 20% of social sharing happens on Facebook, 6% happens via Twitter and as much as 69% happens via „dark social“ — tools…

  • 7 Tips of the Chief Customer Officer – @ChrisCrandell on Forbes

    6. Collaboration is your Lifeblood Customer centric organizations are highly collaborative; it’s the secret sauce to delivering consistent, meaningful experiences and relationships. Only through enterprise-wide transparency, information sharing, proactive feedback, ideation and communication patterns that transcend hierarchical organization structures can teams respond to customer expectations and quickly resolve issues. via 7 Tips of the Chief…