Kategorie: English language articles
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Discussions around Zero e-mail Policy
The zero email policy isn’t really a policy at all. It’s a fantasy. … The idea that a large organization is eliminating the only means of a communication technology that easily and efficiently enables any user to communicate with anyone else in the organization because of information pollution, is the operational equivalent of abolishing mobile…
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Work 3.0 is just getting underway
Work 1.0 was rigid, single-employer, and on location, probably what describes your grandfather’s career. Work 2.0 was about more flexible work schedules, better collaboration between remote teams and some ability to take work home with you. It’s sort of the model that’s still in place at big tech firms in Silicon Valley. Work 3.0 is…
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Become a Social Business – Lessons for Marketing (and the whole company)
They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media. They’re missing the point by throwing out one-way marketing messages like before, screaming things like ‘Buy This’ and ‘Get your 20 per cent discount today! … This traditional, one-way marketing doesn’t work anymore. Consumers are…
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Your desktop of the future is likely to be a whole room — But don’t forget voice …
We might be using one or two screens today in a desktop environment, but in the near future, every available screen in a room could extend our workplace beyond the constraints of an old user interface. via gigaom.com I do not completely agree. We shouldn’t forget the power and potential of voice. We have seen…
