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Kategorie: English language articles

  • Creating Facebook for the Enterprise « Dachis Group Collaboratory

    On one side it is worth considering the potential for bringing staff, partners and customers into a social network together. Consider how your future state internal network will connect with the outside world. On the other, think about how you will connect your new internal system of engagement with existing systems of record (something Facebook is…

  • Web Engagement Management: The wall between employees and customers must come down

    As I think about the many lessons in the Cluetrain, one idea that stands out is that everyone in an organization is involved with marketing and customer service, regardless of their job title. For WEM to truly work, it will require solutions that touch everyone across the entire organization, not just Mar/Comm, PR and IT.…

  • What’s Your Social Business Plan? | Edelman Digital

    In fact, the actual term “social business” as a specific topic of conversation may never reach the same volume as “social media” or even come remotely close. But the truth is that conversations related to social business are happening all the time. Doing a quick search of #socialbiz hashtag in Twitter clearly shows that IBM…

  • Do companies still need an intranet?

    In the age of Facebook (or should I now add Google+) and other social networking technologies, this isn’t just a provocative question. The intranet has turned out to be a trailblazer in the communications revolution. At many companies – including my employer – the intranet has grown as an information platform over the years. It…

  • Social Business: Don’t Let Transparency Be A Barrier – The BrainYard – InformationWeek

    Yes, the technology is important, and you can’t get scalable social businesses without technology. But let’s not forget: The social business is powered by people, and it’s easily undermined by people if you aren’t paying attention. Tie transparency to what will make their jobs easier, and you’ll be surprised at the boost it will give…

  • 4 o’clock, Tweet Time – When is the best time to tweet?

    Thank’s to t3n I found out about Tweriod, a tool to find out the best time for sending tweets. Here are my tweets (and I do hope that the vendor takes care of local European time zone). During the week most of my followers are online in the afternoon and it seems that I do…