Kategorie: English
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A third screen that publishers and marketers cannot ignore – eMarketer
„An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.“ via emarketer.com Mobile Content Soars Thanks to Device and Network Advances is the title of the article – interesting statistics. Very focussed on consumer business, but…
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Kasper Rorsted – E-Mail Can’t Replace Interaction, Says Henkel’s Chief – NYTimes.com
Q. You mentioned you’re doing less e-mail. A. I think e-mail is very often disruptive in corporate cultures. You sit next to people and send e-mail to each other instead of walking over or making a call or just trying to look for the personal interaction. I use e-mail more and more as text messaging…
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Apple Doesn’t Target Markets. It Targets People
Apple has never (to my knowledge) marketed Macs to enterprise customers, and only hired a skeleton sales crew to sell to such customers, … It targets people. It focuses on users. And Apple lets them decide how and where they’ll use its products. This sounds simple, but in my experience very few companies think this…
