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  • Discussions around Zero e-mail Policy

    The zero email policy isn’t really a policy at all.  It’s a fantasy.  …  The idea that a large organization is eliminating the only means of a communication technology that easily and efficiently enables any user to communicate with anyone else in the organization because of information pollution, is the operational equivalent of abolishing mobile…

  • Work 3.0 is just getting underway

    Work 1.0 was rigid, single-employer, and on location, probably what describes your grandfather’s career. Work 2.0 was about more flexible work schedules, better collaboration between remote teams and some ability to take work home with you. It’s sort of the model that’s still in place at big tech firms in Silicon Valley. Work 3.0 is…

  • Become a Social Business – Lessons for Marketing (and the whole company)

    They’re trying to integrate social media into their old ‘marketing mix’ rather than understanding the whole purpose of social media. They’re missing the point by throwing out one-way marketing messages like before, screaming things like ‘Buy This’ and ‘Get your 20 per cent discount today! … This traditional, one-way marketing doesn’t work anymore. Consumers are…

  • Your desktop of the future is likely to be a whole room — But don’t forget voice …

    We might be using one or two screens today in a desktop environment, but in the near future, every available screen in a room could extend our workplace beyond the constraints of an old user interface. via gigaom.com I do not completely agree. We shouldn’t forget the power and potential of voice. We have seen…

  • Social Media Poll Results: Fear of Losing Control Still an Issue (via MITSloan)

    1. “In your organization, what business functions are getting the most value from social media tools?” 2. “Do you think social media tools will replace email at work?” 3. “What do managers fear most about social media use in your organization?” via sloanreview.mit.edu Interesting – not very surprising results. Marketing has most benefit out of…

  • What is a Social Business? From antisocial to social

    This is an oustanding presentation on Social Business from Oliver Blanchard, a must view. Thank you to Michael Brito, how made me aware of the slides and wrote this posting about it: Principles of a Social Business Intro 7DEE View more presentations from Olivier Blanchard Posted from Digital naiv – Stefan63’s Blog