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  • Social Media Marketing Prediction for 2011: The Resurrection of E-Mail

    2. The Full Resurrection of E-mail … E-mail addresses are a safer long-term investment than social media features. Think about all the money companies spent advertising their MySpace () pages in 2007. Even on Facebook (), your direct messages to fans are relegated to a second tier inbox no one reads. This is something you…

  • JimWorth.com: Is it Enterprise 2.0 or Social Business?

    E2.0 activities evolve to include mixed communities made up of employees and external business partners. There are some camps that continue to call this Enterprise 2.0 and others that want to call it something else (external Collaboration for example). Social Business pulls it all together to convey any business use of social media or web…

  • ITSinsider | Social Means Business

    And it’s not just IT and Marketing driving these initiatives, either.  Social is touching every business unit in the organization. …  Going forward, it will not be possible to separate where social media initiatives begin and e20 ends.  And, every customer will tell you they rarely use any jargon when they’re presenting business cases to…

  • Social Business 2011 – Zwei interessante Präsentationen von Jeremiah Owyang

    Zwei sehr interessante Präsentationen von Jeremiah Owyang zum Thema Social Business. In der ersten Präsentation besonders interessant, ist die ROI Pyramide zu Social Media und Social Business. View more presentations from Jeremiah Owyang. In der zweiten Präsentation finde ich die Definition des Social Business Stacks bemerkenswert:

  • How To Calculate the ROI of Enterprise 2.0 | Knowledge Is Social

    via blog.socialcast.com Interesting infographic! Posted from Digital naiv – Stefan63’s Blog

  • Rise of the networked enterprise: Web 2.0 finds its payday – McKinsey Quarterly

    A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise. Results from our analysis of proprietary survey data show that the Web 2.0…