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Kategorie: Marketing, Werbung & mehr

  • IBM Lotus JamCamp 2010: Coverage in Social Media und traditionellen Medien

    Es ist eine Weile her, aber hier nochmals ein Überblick der Coverage vom IBM Lotus JamCamp 2010. Und die Planung für 2011 startet gerade: IBM Lotus JamCamp in Social Media (und traditionellen Medien) View more presentations from Stefan Pfeiffer.  

  • "Exceptional iPad Experience": iPad erfordert speziell angepasste Portal- und Webseiten (und Apps)

    Das iPad funktioniert gestenbasiert, darum müssen Entwickler eine iPad-App konsequent darauf ausrichten. Dazu kommt Apples Anti-Flash-Politik, die wohl die Einführung von HTML5 noch beschleunigen wird. Apple hat sozusagen die Usability für Tablet-PCs und Touch-Only-Geräte neu erfunden und de-facto zum Standard erklärt. Einmal mehr – ist man geneigt zu sagen – wenn man sich an die…

  • Can Facebook Fan Pages become the new brand websites? (via The Strategy Web)

    The article makes clear that many marketers have more success these days with their social media presence than with their traditional “owned media” – their brand sites. The question arises if the new “owned media” will become the Facebook sites where companies invest a lot of effort in these days. … Many marketers are still…

  • A third screen that publishers and marketers cannot ignore – eMarketer

    “An improved user experience, and the ability to access an ever-expanding variety of content from the cloud, will attract many new mobile content consumers in the next five years.” via emarketer.com Mobile Content Soars Thanks to Device and Network Advances is the title of the article – interesting statistics. Very focussed on consumer business, but…

  • Apple Doesn’t Target Markets. It Targets People

    Apple has never (to my knowledge) marketed Macs to enterprise customers, and only hired a skeleton sales crew to sell to such customers, … It targets people. It focuses on users. And Apple lets them decide how and where they’ll use its products. This sounds simple, but in my experience very few companies think this…

  • New Survey Shows IBM Business Partners Expect Social Media to Drive Sales

    Forty-five percent of IBM (NYSE: IBM) Business Partners are experimenting with a social media business strategy to generate new revenue streams; however, three quarters say they still are uncertain how to apply it as an effective sales tool, according to survey results from 1,000 IBM worldwide partners released today. The proliferation of social media outlets…