Schlagwort: ContentMarketing

  • 2014’s Hottest Social Job:  The Chief Content Officer

    2014’s Hottest Social Job: The Chief Content Officer

    2014 is finally the year content marketing matures and companies build entire departments around social and content. This past year had a huge impact on the way companies look at ‚content creation‘, ‚thought leadership‘ and ’storytelling‘: they ‚re the skills to look out for in 2014 to add anyone to your social department. CCO ’s…

  • Der heißeste Job im ’sozialen Zeitalter‘ in 2104: Chief Content Officer

    Der heißeste Job im ’sozialen Zeitalter‘ in 2104: Chief Content Officer

    Gute Zeiten für Leute, die einen neuen Job suchen, denn es scheint so, dass es eine Reihe von Jobs auf Führungsebene gibt, sogar mit 3 Buchstaben, einem ‚Chief‘ am Anfang und einem ‚Officer‘ am Ende. Schon im Laufe des vergangenen Jahres wurde häufig der Chief Digital Officer gefordert, der die digitale Transformation im Unternehmen leitet…

  • The Content Economy by Oscar Berg: Be good

    In tomorrow’s business environment, transparency will be the new black. Traits such as honesty, directness, authenticity, openness, and respect will not just look good in the age of transparency – they will be necessary for staying in business. via thecontenteconomy.com I do hope, that Oscar is right. Posted from Digital naiv – Stefan63’s Blog

  • 5 Keys to Success with Content Marketing – Junta 42

    The keys to success in content marketing: Understanding the informational needs of your customers Knowing how those informational needs mix with your marketing goals and objectives Developing a content program around those needs Being consistent (content marketing is a marathon, not a sprint) Listen and continually evolve the program Failure in content marketing: Selling, rather…