[EN] Marketing People on Twitter: Advertising under a new name?


https://twitter.com/TristanLavender/status/626636768310337536 Tristan Lavender on Twitter: "Inbound marketing: advertising under a new name? Interesting observations by Dan Lyons. http://t.co/IcORMaxa8z". Think about promotional messages and marketing blabla versus content curation, valuable content and ... dialog. It is a very, very thin line:

[EN] IBM ConnectED in Tweets – A very personal selection of Tweets in my Timeline


A very personal selection of Tweets in my Timeline. Sorry for the typos! https://twitter.com/Digitalnaiv/status/560113410499952640 https://twitter.com/Digitalnaiv/status/560111253515808768 https://twitter.com/Digitalnaiv/status/560110345159987200 https://twitter.com/Digitalnaiv/status/560108763256856576 https://twitter.com/Digitalnaiv/status/560074634977370112 https://twitter.com/Digitalnaiv/status/560432677321310208 https://twitter.com/Digitalnaiv/status/560256084410388480 https://twitter.com/Digitalnaiv/status/560144195382689792 https://twitter.com/Digitalnaiv/status/560143827777114112 https://twitter.com/Digitalnaiv/status/560143410976526337 https://twitter.com/Digitalnaiv/status/560141805858324482 https://twitter.com/Digitalnaiv/status/560140493745848320 https://twitter.com/Digitalnaiv/status/559828613168500736 https://twitter.com/Digitalnaiv/status/559826136004194304 https://twitter.com/Digitalnaiv/status/559824256398131200 https://twitter.com/Digitalnaiv/status/559823420272029696 https://twitter.com/Digitalnaiv/status/559822332449935360 https://twitter.com/Digitalnaiv/status/559821285417447424 https://twitter.com/Digitalnaiv/status/559820188859006978 https://twitter.com/Digitalnaiv/status/559818237572317184 https://twitter.com/Digitalnaiv/status/559818068931932160 https://twitter.com/Digitalnaiv/status/559777837956464642 https://twitter.com/Digitalnaiv/status/559746203181932544 https://twitter.com/Digitalnaiv/status/559742449225318401 https://twitter.com/Digitalnaiv/status/559741400083091456 https://twitter.com/Digitalnaiv/status/559740386537922560 https://twitter.com/Digitalnaiv/status/559739885830299649 https://twitter.com/Digitalnaiv/status/559718144973893632 https://twitter.com/Digitalnaiv/status/559715140925280257 https://twitter.com/Digitalnaiv/status/559714718600794112 https://twitter.com/Digitalnaiv/status/559714275204136961 https://twitter.com/Digitalnaiv/status/559714412521467904 https://twitter.com/Digitalnaiv/status/559714016424386560 https://twitter.com/Digitalnaiv/status/559713580908838912 https://twitter.com/Digitalnaiv/status/559713017483763713 https://twitter.com/Digitalnaiv/status/559712572845617152 https://twitter.com/Digitalnaiv/status/559712145819332608 https://twitter.com/Digitalnaiv/status/559711730935529472 https://twitter.com/Digitalnaiv/status/559709205049790464 https://twitter.com/Digitalnaiv/status/559708642279444480 https://twitter.com/Digitalnaiv/status/559707675647553539 https://twitter.com/Digitalnaiv/status/559707369509515265[EN] IBM ConnectED in Tweets – A very personal selection of Tweets in my Timeline weiterlesen

[EN] Just a Cool Feature: Inline Tweets – the new Tweet-Button within an Article on Forbes


Most probably for a lot of you not new: How to make sharing and tweeting easier ... Forbes shows, how to do it. Within their articles here and there a blue Tweet-icon shows up. You select the icon for Inline Tweets, a pre-defined portion of text is highlighted, one click, Twitter opens and you can … [EN] Just a Cool Feature: Inline Tweets – the new Tweet-Button within an Article on Forbes weiterlesen

[EN] Should I force (inactive) People to Unfollow Me on Twitter?


Ari Herzog writes about unfollowing on Twitter. I was considering to do that, but then I found a lot 'friends' following me, but not tweeting. Do they really 'follow'? Or did they just forget to delete their Twitter account? Good question. But the approach is in general right. Beyond the enthusiasm or competition on numbers … [EN] Should I force (inactive) People to Unfollow Me on Twitter? weiterlesen

[EN] In Germany, Users Interact With Brands on Social Media – eMarketer


ExactTarget found that consumers in Germany were more concerned than those in other countries with maintaining some discretion online due to privacy concerns, something that marketers should keep in mind when targeting this demographic. But they were not totally averse to interacting with companies through social media platforms. About one-third of Facebook fans had “liked” … [EN] In Germany, Users Interact With Brands on Social Media – eMarketer weiterlesen

[DE] Möge die Macht in den sozialen Medien verteilt sein – Gedanken nach oder vor Google+


Habe ich nur den Eindruck oder ist der Hype um Google+ deutlich größer als der um Buzz oder damals Wave? Ich kann meinen Reader kaum aufmachen, ohne ständig über Beiträge über Google+ zu stoßen. Kaum ist das Tool noch nicht einmal für alle draußen, fragt ReadWrite Enterprise schon, ob man Google+ im und für das … [DE] Möge die Macht in den sozialen Medien verteilt sein – Gedanken nach oder vor Google+ weiterlesen

[EN] On Twitter: 2010 was the Year of the Hashtags


via socialmediatoday.com 2010 seems to be the year of the hashtags. More and more people on Twitter are using by intention hashtags to contribute on a specific topic. My behaviour on twitter has changed in this direction, too. There is rarely a tweet I am posting without a hashtag. And I am using Hashtag search … [EN] On Twitter: 2010 was the Year of the Hashtags weiterlesen

[DE] Facebook is where you find the people you know, Twitter is where you find the people you should know | Social Media Today


A while back I came across a great quote: “Facebook is where you find the people you know, Twitter is where you find the people you should know.”  ... So what’s the conclusion then? Well, to put it in a very simple way … Facebook is more like a playground where you relax and have … [DE] Facebook is where you find the people you know, Twitter is where you find the people you should know | Social Media Today weiterlesen

[DE] Von Nullen und Einsen: Abschied von E-Mail? Und nur noch Konsumieren? – WirtschaftsWoche


Während alte Netz-Hasen noch immer das E-Mail-Postfach als Dreh- und Angelpunkt ihres Internet-Erlebens sehen (Chats habe ich selbst vor ungefähr zehn Jahren aufgegeben, sogar IM-Botschaften gehen mir mittlerweile auf den Zeiger), surfen sie die halbe Zeit auf Facebook. Während ich Tag für Tag wie blöde viele Dutzend Nachrichtenquellen im Auge behalte, verlassen sie sich darauf, … [DE] Von Nullen und Einsen: Abschied von E-Mail? Und nur noch Konsumieren? – WirtschaftsWoche weiterlesen