Schlagwort: Web Experience
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2013 #SocBiz Prediction: „Web Experience Management is Becoming the New ERP“
And another prediction for 2013, this time from Douglas Heise, Product Marketing Director at CoreMedia: Web Experience Management is Becoming the New ERP In the traditional enterprise software world, people use enterprise resource planning (ERP) tools to integrate and optimize the flow of business data across and between organizations. Now, with the Web becoming a…
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Social Media Marketing in 2012: Create Your Branded Online Destinations – Forbes
Most importantly, choose one branded online destination to be your core branded online destination. This is the place where all of your online content and conversations will lead back to. It will be the central hub of your online presence and will become the go-to place for people to learn anything and everything about your…
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The new quality of Customer Experience and Relationship in the Age of Social Business
I am busy these days planning some of the 2012 initiatives. One of my focus areas is to explain and spread, what Social Business means for Web and Customer Experience. In particular in Germany we are strong and even seem to be leading in using Social technologies within the enterprise. Customers like BASF, Bayer, Sennheiser,…
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The Key to Web CMS Success: Real-Time Updates to Multiple Channels
A website might be your organization’s central hub, but its content is no longer in a silo. This means your CMS must be able to adapt to today’s digital, cross-channel marketing. It should be able to store digital assets regardless of output channel, allowing you to re-purpose content across multiple websites, email messages, social media…
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Do You Need A Mobile Version Of Your Website? | Six Pixels of Separation
No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It’s amazing to speak with business professionals and have them ask (multiple times every day) about whether or not they should have a mobile…
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Think of your website as your core destination for developing a social business. (via Jeff Bullas)
Integrate & Optimize Your Online Properties So what are some ideas and initial steps to integrate your digital assets so that the appropriate digital channels continue to grow and receives traffic that is engaged and optimal? Start using Facebook to drive traffic to the official website by providing obvious links on Facebook tabs and info…
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