[EN] Web Content Management: Finally Time to keep to Our Promise


  Here's my problem: people keep complaining to me about our current CMS. The marketing department says it won’t let them be ‘agile,’ sales say they don’t have enough leads and the IT department say they’re sick of spending all their time writing code to fix spelling mistakes. Source: All I Want for Christmas Is … [EN] Web Content Management: Finally Time to keep to Our Promise weiterlesen

[EN] How to Create a High-Converting Landing Page (@JeffBullas)


Very true statements on the importance of good landing pages with a clear, interesting and impactful call to action: What is the first thing visitors notice when they come to your website? If you’re being deliberate about how you direct people to your site, it’s going to be a landing page. The first glimpse of … [EN] How to Create a High-Converting Landing Page (@JeffBullas) weiterlesen

[EN] The Millennial Generation is (not only) Re-Defining the Web Experience


Some great points by Gerry McGovern. People - in particular the Generation Y - doesn't believe any more in authority like the previous generations. Not information overload is their challenge. They use the web for information emancipation - as long as they have free access to information not being manipulated, monetized or "advertised" by economic … [EN] The Millennial Generation is (not only) Re-Defining the Web Experience weiterlesen

[DE] Netzwerk statt Silo: Inhalte dort anbieten, wo Nutzer aktiv sind | Ich sag mal


Meine Website, meine Kontrolle über Content, meine Online-Marketing-Strategie, mein Link, meine Wagenburg – mit dieser egozentrischen Sichtweise kann man im Social Web schon lange nicht mehr punkten. Dennoch sprechen Berater, Verleger und Marketingmanager inflationär von Zielgruppen, Segmentierungen und KANÄLEN. Man läuft einer dümmlichen Schimäre der Übersichtlichkeit hinterher, die man angeblich über das Management von “Kanälen” … [DE] Netzwerk statt Silo: Inhalte dort anbieten, wo Nutzer aktiv sind | Ich sag mal weiterlesen

[EN] How valuable is your Homepage? How valuable is your Web Site?


I am a bit struggling with this posting: Google is your new homepage. Every page you have is a homepage for someone. We must think beyond the traditional homepage. “The value of the homepage is decreasing,” a leaked New York Times report stated in May 2014. ... “As more and more traffic comes from search and … [EN] How valuable is your Homepage? How valuable is your Web Site? weiterlesen

[EN] How Our Eyes Move on a Website [INFOGRAPHIC]


The folks at singlegrain have put together this handy infographic that takes a closer look at how our eyes move on a website or blog content, how web design influences eye movement tracking and interaction, and at the end proposes some tips for creating an effective website design. via How Our Eyes Move on a … [EN] How Our Eyes Move on a Website [INFOGRAPHIC] weiterlesen

[EN] DON’T TRUST ME!! Only 9 Percent of Buyers trust IT Vendor Websites


#167313420 / gettyimages.com In 2012, 50 percent of people said they would trust a regular employee (up from 34 percent in 2011). Why? Because people believe that they are more likely to get the truth from a regular employee than from a CEO. People are so tired of propaganda, PR hype and marketing BS. And … [EN] DON’T TRUST ME!! Only 9 Percent of Buyers trust IT Vendor Websites weiterlesen

[DE] Replay: Wie Unternehmen Ihr Marketing ändern müssen: Der Kunde im Zentrum – Webinar mit iBusiness


Diese Woche habe ich zusammen mit meiner Kollegin Katrin Stein und Joachim Graf von iBusiness ein Webinar zum Thema Marketing gehalten und u.a. die Ergebnisse der neuen Studie des IBM Institutes for Business Value (IBV) zum "Customer-Activated Enterprise" vorgestellt. Über den Link unten kommt man zum Replay und zu den Slides, die wir gezeigt haben. … [DE] Replay: Wie Unternehmen Ihr Marketing ändern müssen: Der Kunde im Zentrum – Webinar mit iBusiness weiterlesen

[EN] From Mass Marketing to Person-2-Person-Marketing – Dialogue and Real Communication


Last week I had the pleasure to speak at the next Conference in Berlin. My presentation had the title Marketing needs to change to be successful: Put your customer in the center! As a child of the Email Age - and of email newsletters and email SPAM - I tried to explain, that today's marketing … [EN] From Mass Marketing to Person-2-Person-Marketing – Dialogue and Real Communication weiterlesen

[EN] Web Content Management Trends in 2013 Every Marketer Needs to Know (CMSwire)


Great summary on the development of modern web sites and the challenges coming up: In the midst of this digital transformation, companies and public agencies realized they needed to be where the conversation was. Their websites were no longer to be treated as a form of static, one-way content broadcast. Websites had to be the … [EN] Web Content Management Trends in 2013 Every Marketer Needs to Know (CMSwire) weiterlesen