[EN] Social Media in Your Business means Change and Risk Management – MarCom Professional

Integrating social media into traditional channels of engagement requires risk and change management, but that’s exactly what innovation is all about – taking calculated risks, implement unconventional approach to create a trusted and transparent business environment to drive exceptional customer experience. The goal is to streamline business processes to give the customer a voice, bounce ideas within the organization, leverage crowdsourcing to cultivate an authentic community.

Great statement: Incorporating Social Media into your Marketing and Communication Mix means Change management.

Organizations looking to transition into the social business model will need to think outside the box, get out of the comfort zone and adjust current models to find the right balance of people, process, and technology to fully realize the benefits of this emerging medium.

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