Marketers Look to Integrate Email, Social, Mobile – eMarketer

Business executives said email, social media and mobile were all effective marketing channels for building customer loyalty and retention. In fact, 67% of business executives worldwide said email was a valued asset to achieving this goal, with 48% saying the same for social media and 35% for mobile.

Interesting numbers: 64 % of Business Executives believe in Social Media for Awareness-building. And it is with 44 % #1 (in comparison to Email and Mobile) to reach new audiences.