10 key "levers" for achieving (Social) Business value – The BrainYard

— Derive customer insights (product development as well as marketing and sales).

— Co-create products (product development).

— Leverage social to forecast and monitor (operations and distribution).

— Use social to distribute business processes (operations and distribution).

— Marketing communication / interaction (marketing and sales).

— Generate and foster leads (marketing and sales).

— Social commerce (marketing and sales).

— Provide customer care (customer service).

— Improve intra- or inter-organizational communication and collaboration (enterprise-wide leverage).

— Match talent to tasks (enterprise-wide leverage)

Good summary of David F. Carr the McKinsey Study on Social Economy with 10 top use cases.