Better yet, make social networking integral to other tasks, advises Ethan McCarty, digital and social strategist at IBM. McCarty says all 400,000 global employees use IBM’s homebuilt social networking platform, Connections, which is also sold to customers. “You have to make it part of the work as opposed to a separate thing people do,” he says. “If it’s not integrated and is an additional task, it becomes a burden and hurts productivity.”
If it’s not integrated and is an additional task, it becomes a burden and hurts productivity.”
Ethan McCarty, IBM
Great quote from Ethan McCarty – and so true.
