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[EN] Why C-Level Should Get Used to Less Control – Forbes

Social media is an important part of how leaders can communicate with their employees and external stakeholders, but Groysberg warns it’s only a tool: “Fundamentally, if you try to build a conversation-powered corporation, technology can help you, but without dedicated leadership and an inclusive culture, it won’t happen.” The real goal, he says, should be a recognition that the flow of information has speeded up, and there’s no longer a clear line between “internal” and “external” communication. The new reality, he says, is about “feeling comfortable that you have a lot less control.” As we’ve transitioned to a knowledge economy, companies have to recognize that “knowledge workers are different than machines – they talk back.”
Years ago, says Groysberg, “It used to be the case that someone specializing in outside communications for a company could tell Wall Street the company was firing 5000 people and nobody inside the organization knew! But now, that email will find its way inside the organization.” In other words, your expectation should be full and rapid transparency.

These statements are so true. The only thing I was struggling wth, why the headline was Why CMOs should get used to less control. It is the whole C-level.

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... arbeitet in Communications bei Kyndrl Deutschland, dem weltweit führenden Anbieter zum Management kritischer IT-Infrastruktur. Den gelernten Journalisten hat seine Leidenschaft für das Schreiben, Beobachten, Kommentieren und den gepflegten Diskurs nie verlassen. Diese Passion lebt er u.a. in seinem privaten Blog StefanPfeiffer.Blog oder auch als Moderator von Liveformaten wie #9vor9 - Die Digitalthemen der Woche und Podcasts aus. Digitalisierung in Deutschland, die digitale Transformation in der Gesellschaft, in Unternehmen und Verwaltung oder die Zusammenarbeit am modernen Arbeitsplatz sind Themen, die in leidenschaftlich bewegen. Vor Kyndryl hat Pfeiffer in der IBM im Marketing in unterschiedlichen internationalen Rollen gearbeitet. Seine weiteren beruflichen Stationen waren FileNet und die MIS AG. Auf Twitter ist er als @DigitalNaiv „erreichbar“. 

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