This is a very thoughtful posting on Social Business. Couldn’t agree more with these comments:
Ages before we had money and markets, we had sharing. Sharing is in our DNA, trade is not. … While the final goal of social business must clearly be profit, the means to that end will always be sharing. …
To succeed in social business, you have to believe in Karma. When you publish a business blog, you are sharing your wisdom with your followers. When you retweet, you share an author’s content with your network and your network with the author. Those with which you share should find value in your actions, so that you are building social capital through reciprocity. Ideally, your social capital will ultimately convert into real capital through social business Karma, and prospects that read your blog or follow your industry influencers on Twitter will buy your product. …
Social business networks are not broadcast communication channels. They are sharing communication channels. …
Social business spam is not only annoying; it’s risky. …
… Spamming your prospects or customers on social media is risky social business, because spam is bad social business Karma.